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Founded in Redmond, WA. in late 1992, RIDE hit the market with only four board models and a vision - to create a snowboard company "for the people" built upon technical innovation, superior quality and "selling the dream." With a team of top pro and up-and-coming riders, a strong product line, a zealous ad campaign and quite a bit of hard work, the first few years were a success. For RIDE, it's not about being the biggest ... it's about being the best at what we do and truly becoming a great snowboard company "for the people." Through the passion and dedication of all of RIDE’s employees and global affiliates, RIDE has firmly established itself as a snowboard industry leader. Committed to manufacturing the best Snowboards, Boots, and Bindings on the market, we live and breathe snowboarding. We are RIDE Snowboards.