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OluKai started as a different approach to a footwear company. We wanted to create footwear that combines durability for the waterman, ocean lifestyle, and a brand that has strong values and roots with style, comfort, and craftsmanship. Our name, Olu (comfort) Kai (ocean), is Hawaiian. It's in and around the ocean that we feel most at home, and in Hawai‘i that we feel most inspired. That's why we create footwear that combines comfort and craftsmanship with the ocean lifestyle. Our hope is that when you slip into a pair of OluKai, you feel connected with the spirit of aloha.